Accountability – We must conduct ourselves in a manner consistent with the contracts we enter, the claims we make, and the general conduct expected of a professional. We will keep our promises.
Communication – We will take steps to ensure all stakeholders are given means to have their voice heard and valued in decision-making processes. We will listen.
Community – While we aspire to become an industry-leading home care service provider, we do so with a sense of humility, and an understanding that the communities and professional networks in which we operate house the true agents of our success. We will get involved in our communities.
Integrity – We will act in an ethical, moral and responsible manner in all our interactions.
Safety – The safety of our clients and our employees is our top priority. We will task ourselves with implementing the appropriate systems and processes that will ensure a safe environment.